Soundwill Club Miles Offer

Terms & Conditions

1. The promotion period is from 1 October 2025 to 31 December 2025 (both dates inclusive).
2. You must be a Soundwill Club member and a Cathay member. If you have not yet registered, please join now to become our member. If you do not have a Cathay membership account, please visit https://www.cathaypacific.com/cx/en_HK/membership/sign-up.html to sign up as a Cathay member.
3. During promotional period, customers who download the Soundwill Club mobile application (the “App”) and register as a member for the first time can earn 300 Asia Miles after their first successful Points registration of spending HK$300 or more at designated merchants. Customers can earn 500 Asia Miles after their first successful Points registration of spending HK$500 or more at designated merchants. A member can receive a maximum of 500 Asia Miles under this offer.
4. During the promotion period, Soundwill Club members who make eligible electronic purchases at Soundwill Plaza or Midtown and successfully register their membership points can earn Asia Miles rewards as follows: (1) For a single electronic transaction of HK$800 or above, members will receive 200 Asia Miles. (2) For a single electronic transaction of HK$3,000 or above, members will receive 1,500 Asia Miles. If a transaction qualifies for both (1) and (2), reward (2) will take precedence. Each member may enjoy up to 2 redemptions of each reward (1) and (2) per calendar month, with a maximum of 10,200 Asia Miles
5. “Eligible Spending” means a receipt that recording any purchase or spending by a customer at a Participating Merchant under Points reward scheme in Soundwill Plaza or Soundwill Plaza II – Midtown with designated amount or above in a single transaction, and is settled by electronic payment including EPS, Credit Card, Octopus, Apple Pay, Google Pay, WeChat Pay, Alipay, Tap & Go, UnionPay QR Code. The amount eligible for Points registration shall be the actual spending amount only (net amount after any deduction).
6. All purchase and transactions on Soundwill Club Online Shop and any transaction of value-adding services, purchase of cash vouchers/ gift vouchers/ gift cards and membership fee payment is not eligible for this promotion.
7. During promotional period, Soundwill Club members can convert Soundwill Club points into Asia Miles:
100 Soundwill Club points can be converted to 200 Asia Miles;
200 Soundwill Club points can be converted to 800 Asia Miles;
400 Soundwill Club points can be converted to 2,400 Asia Miles
600 Soundwill Club points can be converted to 4,200 Asia Miles;
800 Soundwill Club points can be converted to 6,400 Asia Miles.
8. Member who chooses to convert their Soundwill Club Points to Asia Miles must ensure that the Cathay membership numbers registered must match with the record in Cathay database. Members are responsible for ensuring the correct membership numbers are entered. Failure to comply, wrong or missing of information will result in forfeiture of the right to receive Asia Miles.
9. Your Cathay membership account can only be linked to one Soundwill Club account and vice versa.
10. Asia Miles earned through spending or point conversion will be credited to your Cathay membership account 6 to 8 weeks after each successful registration of Soundwill Club point or completion of point conversion.
11. The conversion of Soundwill Club Points to Asia Miles will be irrevocable and cannot be changed or reversed back.
12. Soundwill Club assumes no responsibility for Asia Miles converted from Soundwill Club Points or for the acts or losses associated with the Cathay member.
13. Other Soundwill Club and Cathay terms and conditions apply.
14. The above promotions are only on a first-come-first-serve basis and while stock lasts.
15. Soundwill Club, Cathay Pacific Airways Ltd and Asia Miles Limited reserve the right to amend any of these term and conditions.
16. All matters and disputes will be subject to the final decision of Soundwill Club, Cathay Pacific Airways Ltd and Asia Miles Limited.