Midtown 10th Anniversary Surprise
Double Miles Rewards 
Happy 10th birthday to Midtown! To thank Soundwill Club members for their support, Soundwill Club launches Asia Miles rewards. From now until January 31, 2025, customers who register as new members of Soundwill Club and complete specified requirements will enjoy 100 Asia Miles and welcome benefits. Existing members will also receive a limited-time double miles bonus offer!
*Subject to terms and conditions
= 16 Asia Miles
Earn miles with welcome offer
Eligible customers can download Soundwill Club mobile app to register as a member during the promotion period, and will receive 100 miles after successfully registering points after spending HK$100 or more at designated merchants.
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Convert points to miles
double rewards
During the promotion period, each point can be converted into up to 16 miles
Terms & Conditions
- The promotion period is from 1 Nov 2024 to 31 Jan 2025.
- You must be a Soundwill Club member and a Cathay member. If you have not yet registered, please join now to become our member. If you do not have a Cathay membership account, please visit https://www.cathaypacific.com/cx/en_HK/membership/sign-up.html to sign up as a Cathay member.
- During promotional period, customers who download the Soundwill Club mobile app and register as a member for the first time can enjoy 100 miles after successfully registering points after spending HK$100 or more at designated merchants.
- During promotional period, Soundwill Club members can convert Soundwill Club points into Asia Miles:
100 Soundwill Club points can be converted to 400 Asia Miles;
200 Soundwill Club points can be converted to 1,600 Asia Miles;
400 Soundwill Club points can be converted to 4,800 Asia Miles
600 Soundwill Club points can be converted to 8,400 Asia Miles;
800 Soundwill Club points can be converted to 12,800 Asia Miles. - Member who chooses to convert their Soundwill Club Points to Asia Miles must ensure that the Cathay membership numbers registered must match with the record in Cathay database. Members are responsible for ensuring the correct membership numbers are entered. Failure to comply, wrong or missing of information will result in forfeiture of the right to receive Asia Miles.
- Your Cathay membership account can only be linked to one Soundwill Club account and vice versa.
- Miles will be credited to your Cathay membership account 6 to 8 weeks after each successful transaction.
- The conversion of Soundwill Club Points to Asia Miles will be irrevocable and cannot be changed or reversed back.
- Soundwill Club assumes no responsibility for Asia Miles converted from Soundwill Club Points or for the acts or losses associated with the Cathay member.
- Other Soundwill Club and Cathay terms and conditions apply.
- The above promotions are only on a first-come-first-serve basis and while stock lasts.
- Soundwill Club, Cathay Pacific Airways Ltd and Asia Miles Limited reserve the right to amend any of these term and conditions.
- All matters and disputes will be subject to the final decision of Soundwill Club, Cathay Pacific Airways Ltd and Asia Miles Limited.